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Bespoke Subscription Box Packaging For Beyond The Pink Door

Beyond the Pink Door is an online fabric store founded by Andrea, a passionate sewing and fabric enthusiast from Co. Galway, Ireland. Andrea’s love for sewing began at a young age, inspired by her mother and grandmother. Throughout her teenage years and into her 20s, she made most of her own clothes, preferring fabric shops over high-street stores. After taking a break due to difficulties sourcing fabric, Andrea reignited her love for dressmaking in 2018 and has been obsessed ever since.

Beyond the Pink door Logo

The brief

Beyond the Pink Door approached us looking for a subscription postal box that would truly reflect their brand identity. They wanted something eye-catching, fun, and unique to create a memorable unboxing experience for their customers. Our task was to design and manufacture a bespoke packaging solution that combined strong visual branding with functional, secure shipping.

BEYOND PINK DOOR

The solution

We took a fully custom approach, designing both the artwork and the structure of the box to ensure it met Beyond the Pink Door’s needs. Our creative team developed a funky floral design in vibrant colours that captured the essence of their brand. We carefully selected a colour palette that complemented their identity and ensured the packaging stood out.

To enhance practicality, we used high-quality corrugated cardboard for durability and a peel-and-seal closure for easy, secure packing. The result was a sturdy, stylish, and sustainable box that protected the contents in transit while delivering a premium brand experience.

We ended up creating two print styles over the course of the year, one that was two shade of pink and one that included a pop of yellow!

The final subscription box not only met but exceeded Beyond the Pink Door’s expectations. Their customers loved the fresh, stylish design, and the brand received positive feedback on the elevated unboxing experience. The new packaging reinforced their brand presence, making each delivery feel special and on-brand.

By handling everything from artwork creation to colour selection and structural design, we provided Beyond the Pink Door with a truly custom subscription packaging solution. This project highlighted the power of great packaging in enhancing brand identity and customer experience.

Beyond The Pink Door
PINK BTPD
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